CFO-grade intelligence for lean DTC teams
Cash-first inventory intelligence for Shopify and DTC brands. Know exactly where your cash is, what to reorder, and what’s quietly destroying your margin.
Currently onboarding a small group of brands · No credit card to request access
Live dashboard — Pembes Activewear
Cash Available
$84,200
+12%
Inventory Value
$142,800
at cost
Gross Margin
38.4%
+2.1pp
Stockout Risk
3 SKUs
↑ urgent
This week’s priority
Reorder 3 SKUs ($8,400) · Pause 2 POs ($5,200 saved) · BSW-003 return rate 18% — review sizing
< 5 min
to first insight
CFO-grade
cash + inventory analysis
No code
Shopify or CSV upload
Flat
monthly price — never a % of sales
What Cadenance does
Every screen drives a decision. No vanity charts. No 40-tab spreadsheets.
Cash-first planning
Cadenance calculates reorder quantities, cash required, revenue potential, and cash ROI for every SKU. Optimise for max cash efficiency, max revenue, or min risk — in one click.
$0 wasted
on overstock you didn't see coming
AI CFO Copilot
'Why is my gross margin falling?' 'Which SKUs are burning the most cash?' Get CFO-grade answers grounded in your actual numbers — not general AI guesses. Powered by Claude.
Instant
answers from your live data
Weekly CFO Brief
Reorder these 6 SKUs ($14,200). Pause these 3 POs ($8,700 saved). Discount these 2 to free up cash ($4,100). Delivered to your inbox before your week starts.
Weekly
decision brief, auto-generated
Returns & Chargeback Intelligence
See which SKUs have elevated return rates, what returns and disputes are doing to your real margin, and where discount dependency is quietly eroding profitability.
Real margin
after returns, not just gross
The part nobody else costs properly
A returned order costs you more than the refund, and a dispute costs you more than the amount claimed. Most profit tools stop at gross margin and never subtract either. Cadenance treats both as what they are — cash leaving the business.
Margin that survives returns
Every SKU carries two margins: the one on your price list, and the one left after returns. Cadenance shows both side by side, so the product that looks like your best seller stops hiding behind its gross margin.
Disputes, priced
Open disputes, the amount actually at risk, your win rate on resolved cases, and the reasons they keep arriving under. The pattern is usually a product or a policy problem, not a payments problem — and it shows up here first.
Never miss the window
Evidence windows close fast, and an unanswered dispute is simply lost. Cadenance counts down every deadline, warns you before it closes, and assembles a reason-specific evidence packet as a PDF — ready for you or your processor to submit.
Cadenance quantifies disputes and prepares the evidence. It does not file or fight them on your behalf.
Up and running in minutes
Connect your data
One-click Shopify OAuth or upload a CSV of products, sales, and inventory. Takes under 5 minutes.
Generate your plan
Cadenance analyses velocity, lead times, margins, and cash position across every SKU. No configuration required.
Act on your brief
Follow this week's prioritised action list. Reorder, pause, discount, or investigate — with the numbers behind each decision.
Why Cadenance
The tools in this category are good at describing what happened. Cadenance tells you what to do about it, in dollars, without you logging in.
| Profit dashboards$20–150/mo | Attribution suites$400–1,100/mo | Fractional CFO$3K–10K/mo | Cadenance$49–399/mo | |
|---|---|---|---|---|
| What you get | Charts | More charts, plus attribution | Human judgment, monthly | Dollar-quantified decisions, weekly |
| Delivery | Log in and interpret | Log in and interpret | Calls and spreadsheets | Pushed to your inbox — deep-dive on demand |
| Returns & chargebacks | Rarely covered | Not covered | Depends on the person | First-class |
| Shows its working | Varies | Varies | Yes, in the call | Every figure, on tap |
Category price ranges are indicative list prices, not quotes. We are not the cheapest option — we are the one that tells you what to do.
Built for DTC founders
Cadenance speaks the language of your category — the way returns, margins, and inventory turns actually behave for brands like yours.
Activewear & swim
Peak season is a cash trap in disguise
A 25-SKU activewear brand loads up on inventory before summer. Half the catalogue sells through; the rest ties up cash into September.
Cadenance flags the slow movers early, sizes the reorder for the winners by cash ROI, and shows exactly how many weeks of runway each buy costs.
Weeks earlier
you see the overstock coming
Beauty & skincare
High margin, low returns — protect both
Hygiene seals keep returns low, but chargebacks and stockouts on hero SKUs quietly bleed a healthy 70% gross margin.
Cadenance ranks SKUs by real margin after discounts and returns, and alerts you before a bestseller goes out of stock or a dispute deadline slips.
Real margin
not just the gross number
Home & lifestyle
Slow turns mean cash sits still
Bigger, slower-moving catalogue. Three or four turns a year means a wrong buy locks up capital for months.
Cadenance surfaces trapped cash by SKU, recommends what to discount to free it up, and models runway before and after your purchase plan.
Cash freed
from inventory you'd have over-ordered
Illustrative scenarios based on how Cadenance analyses real Shopify and CSV data. Explore the same workflows yourself in the live demo.
Your first week
Connect and see your numbers
One-click Shopify OAuth or a CSV upload. Within minutes your cash, inventory, margin, and top risks are on one screen.
Your first CFO Brief lands
A prioritised action list — what to reorder, pause, and discount — with the dollars behind every call.
Act with the numbers in hand
Draft purchase orders by vendor, download them as PDFs, and send them off. Every recommendation is auditable.
The habit takes over
A weekly digest keeps you ahead of stockouts and trapped cash — so the decisions come to you, not the other way around.
Your data, protected
Financial data deserves financial-grade handling. Here is exactly how Cadenance treats yours.
Encrypted in transit & at rest
TLS everywhere, and every connected-store access token is encrypted at rest with per-key rotation.
Two-factor authentication
Optional TOTP 2FA on every account, with secrets encrypted at rest.
Shopify OAuth — no password sharing
Connect via Shopify's official OAuth. Cadenance never sees or stores your store password.
Payments secured by Stripe
Card data goes straight to Stripe and never touches Cadenance's servers (PCI scope SAQ-A).
GDPR-ready by design
One-click data export and account erasure, with strict per-workspace data isolation.
Auditable, not black-box
Every recommendation shows the numbers behind it — no unexplained AI outputs.
Connects with the tools you already run on
In testing
A note from the founder
I built Cadenance because lean brands don't need another dashboard — they need a CFO. The founders I know are brilliant at product and story, then spend their evenings buried in spreadsheets trying to work out whether they can afford next season's buy.
Cadenance answers the question that actually matters: where is your cash, and what should you do about it this week. Reorder, pause, discount, defend — with the numbers behind every call, so you can trust it and move.
It's built by a small team obsessed with getting the finance right. If something isn't clear or isn't working, email me directly — I read every message.
Francesco Insalata
Founder, Cadenance
Early access
Leave your email and we’ll help you get started — Shopify connect or CSV, your first brief in under 5 minutes.
Pricing
Flat monthly price. No percentage of your sales, no per-order fees, no usage tiers that punish growth.
Connect your Shopify store or upload a CSV and get your first CFO-grade brief in under 5 minutes.
Request early access →We reply personally, usually within a day.